Tesco announced the appointment of Alessandra Bellini as Chief Customer Officer, from March 1, 2017. Alessandra will join the Executive Committee and the UK Leadership team. Alessandra joins from Unilever where she has worked for over 20 years, latterly as the Vice President for the Food Category in North America and Food General Manager for the USA. She has a track record in growing global and local brands as well as a passion for developing her people. An international executive, Italian-born Alessandra has held executive level roles in markets including Italy and Central and Eastern Europe.