Nike : NIKEiD Direct Studio Brings Augmented Video Mapping Customization to London
December 14, 2017 at 03:37 pm IST
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Here's how it works: An all-white version of the sneaker you are designing is placed in the NIKEiD Direct workspace. From there, the shoe is connected to the NIKEiD configurator, and as soon as color and material selections are made, they are projected onto the shoe for a clear, immediate representation of the final product, allowing you to experience your design coming to life right in front of your eyes. Once wrapped, your design heads into production at a NIKEiD factory.
The Air Force 1 iD is currently available to customize in the NIKEiD Direct Studio with three different color palettes: the Essential, the Winterized and the NBA. More styles are set to be added in future seasons.
The experience is open now at Niketown London - no appointments necessary.
The NIKEiD Direct Studio is a partnership with Paris-based SmartPixels.
Nike Inc. published this content on 14 December 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 14 December 2017 10:06:08 UTC.
Original documenthttps://news.nike.com/news/nikeid-direct-studio-london
Public permalinkhttp://www.publicnow.com/view/BEBA4CB0C9AB29BC9FFBEF45EA5340C8C3F8230F
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
