Tesco PLC : Colin Jackson tackles long distance to inspire the UK's next generation of sports stars

Jan 18, 2012

Colin Jackson CBE has today undertaken his own marathon school run to celebrate news that every Primary School in Westminster has signed up to this year's Tesco Great School Run programme.

The Olympic medalist took on a half marathon, running a 15 mile route across the London borough. Starting at St Augustine's CE Primary School in Kilburn, Colin passed many of Westminster's 39 Primary schools and was joined by aspiring youngsters along the way before crossing the finish line at Westminster Cathedral RC Primary School in Pimlico.

Now in its 8th year, the Tesco Great School Run encourages 5 - 11 year olds and their parents to get fit through healthy eating and exercise. The programme finale is a 2k fun run which last year was undertaken by 1.2m children.

After working with Tesco on the project since its origins, Colin has become a true role model for the kids who take part. Colin's Great School Run saw the athlete meet kids from Westminster primary schools who have already registered for 2012, aiming to get other schools around the country to follow suit. He comments:

"What better way to encourage others to sign up for the Tesco Great School Run than being put through my paces and undertaking the challenge myself! In the Olympic year, where sport takes centre stage, I hope this will persuade teachers and education chiefs to make sure sport and exercise is a priority in schools".

Ruth Girardet, Tesco Corporate Responsibility and Community Director said:

"Since its launch in 2005 over five million children have taken part in the Tesco Great School Run. It's an amazing event that both educates and encourages healthy lifestyle choices for kids. With everyone talking about sport in 2012 we hope to inspire the next generation of athletes and who knows, we may see a future champion hitting the streets!"

Registration for the 2012 programme is now open and hopes to beat its target of 1.2 million from over 4.500 schools taking part in the 2k run.

"It's fantastic that every single one of Westminster's schools have signed up to this year's Tesco Great School Run programme. This is a prime example of how committed our schools are to getting children active and healthy in the community from an early age.

"I'm particularly pleased that Colin will be leading the way and inspiring our youngsters in a year when all eyes are on sport."

Teachers can register their school to take part by visiting before Friday 25th May 2012. Schools will receive a teachers' pack including race numbers, posters and a guide to getting involved.

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For more information please contact Launch Group:

Charlotte Andrews                  020 7758 3921            [e-mail]

Katrina Farminer                     07411 276 412            [e-mail]

Notes to editors:

Participating schools must arrange for their own individual fun runs to take place any time before 20th July 2012.