* Handcrafted boot collection inspired by the high-quality materials within the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition
* Collection includes five total Ram-branded boots for both men and women
* Ram's Behind the Badge hub features the story of the creation and execution of the new boot collection
* The full collection is available now for pre-order
'We're excited to launch our design collaboration with premium boot maker Lucchese, showcasing again how the Ram Truck brand takes great pride in delivering a high level of quality and craftsmanship in every product delivered to customers,' said
Carefully designed with the utmost attention to detail and built to the ultimate specifications of Ram truck customers, the handcrafted boot collection inspired by the iconic details of the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition includes five total Ram-branded boots with three styles for men and two styles for women:
'With any partnership Lucchese enters, we look for shared values and common purpose,' said
To commence the collaboration, both the Ram Truck brand and Lucchese dive deeper into the creative process, creation and execution of the boot collection on Ram's Behind the Badge hub, featuring a personal interview from both
The full collection, including all five boot styles, is available now for pre-order.
Lucchese Boots
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab,
Ram is the number one brand in new vehicle quality and is the only truck-exclusive brand to ever finish first in
In addition, the latest J.D. Power APEAL study - which rates the emotional bond between customers and their vehicles - named the 2021 Ram 1500 as the best vehicle in the large light-duty pickup category. This marks the second straight year Ram 1500 has received top honors.
The 2022 Ram 1500 lineup includes the Know & Go mobile app featuring an immersive experience for customers who want to learn more about their vehicles.
Ram continues to outperform the competition and sets the benchmarks for:
1,075 lb.-ft. of torque with
Towing capacity of 37,090 lbs. with Ram 3500
Segment first 1,000 lb.-ft of torque with
Payload of 7,680 lbs. with Ram 3500
Most luxurious:
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Most interior space with
Most capable full-size off-road pickup - Ram Power Wagon
Ram 1500, America's most powerful half-ton diesel pickup with 480 lb.-ft. of torque, achieves an unsurpassed 33 mpg highway and delivers up to 1,000 miles of range on a single tank of fuel
Ram 1500 TRX is the quickest, fastest and most powerful mass-produced pickup truck in the world
Most awarded light-duty truck in America
Highest owner loyalty of any half-ton pickup
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Instagram: www.instagram.com/ramtrucks
Twitter: www.twitter.com/RamTrucks and @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA
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