NORTH ANDOVER, Mass. (January 18, 2012) - Today, Converse
Inc. debuts its Spring/Summer 2012 footwear collection,
which celebrates its position as a modern icon, and pays
tribute to the Summer season. In preparation for warm
weather, the Chuck Taylor All Star sneaker strips down in
lightweight materials ready to soak up the sun as only
Converse can. The collection showcases nautical designs and
weightless shapes in the ChuckIt collection that will
transition from all day sailing expeditions to evening
revelry back on dry land. This season unveils the Chuck
Taylor All Star in a variety of seasonal colors fresh
picked fresh for the season.
The new Spring/Summer 2012 footwear collection will be
available nationwide and globally at specialty retailers,
department stores and at
www.converse.combeginning in January 2012.
SEASONAL COLORS
Chuck Taylor All Star Seasonal Color
Spanning the spectrum from saturated to subtle, the Chuck
Taylor All Star sneaker is prepped and ready for colorful
individuals of all kinds to express themselves through a
spirited new palate. Suggested Retail Price: $55
WOMEN'S COLLECTION
Chuck Taylor All Star Playlite
The all new Chuck Taylor All Star Playlite features a
lightweight canvas and open cotton mesh that makes the shoe
ideal for hot weather, and feel invisible with virtually no
sole. The Playlite gives new meaning to slimming down for
Summer. Suggested Retail Price: $45
Chuck Taylor All Star Dainty
The Chuck Taylor All Star Dainty is brand new and the
perfect cross between the classic Chuck Taylor All Star and
the Chuck Taylor All Star Slim. The shoe has a slim,
low-profile sole, giving it a more feminine look while
maintaining its iconic style. Available in all the classic
colors, this shoe is a wardrobe staple. Suggested Retail
Price: $50
All Star Trainer
The All Star Trainer has the DNA of the original Chuck
Taylor All Star and was inspired by a Converse wrestling
shoe from the 1970's. The shoe features a perforated suede
leather upper that gives it a refined look with a retro
twist. Suggested Retail Price: $70
KID'S COLLECTION
Kids ChuckIt
Available for the first time just for kids, the Chuck
Taylor All Star Kids ChuckIt is an ultra light-weight take
on a classic silhouette. Available in fun colors for
boys and girls, the Chuck Taylor All Star Kids ChuckIt is
perfect for time on the beach or the playground. Suggested
Retail Price: $32
Chuck Taylor All Star Kids Pack
Inspired by the sea, the Converse Chuck Taylor All Star
Kids Pack brings to life friendly fish and pirate ship
adventures. In playful scaled down versions of the Chuck
Taylor All Star Slip shoe, kids can wear their favorite sea
characters on their feet, and let their imagination wander
with the creative designs. Suggested Retail Price: $32
SPRING/SUMMER 2012 FOOTWEAR COLLECTION
ChuckIt CVO, ChuckIt Lady CVO and ChuckIt Sail
The Chuck Taylor All Star gets a nautical update with three
new styles made for Summer. The ChuckIt CVO, ChuckIt Lady
CVO and ChuckIt Sail are lightweight with preppy detailing
and easy slip-on access, ideal for a breezy summer day.
Suggested Retail Price: $45
Converse Sand Star
The Converse Sand Star is the perfect flip-flop for beach
getaways. Available in a variety of colors, the Sand Star
slips into a contoured and cushioned EVA footbed with
molded straps for ultimate comfort in the sun. Suggested
Retail Price: $20
Chuck Taylor All Star LP
The Chuck Taylor All Star LP is the essential high-top
style, but with a new, low profile sole. This sleek
silhouette is the style we all know and love but with a
modern twist. The clean monochrome canvas upper gives this
shoe a modern feel and adds just the right amount of sleek.
Suggested Retail Price: $50
Court 84 Re-Mix
The Court 84 Re-Mix takes a classic shape and modernizes it
with a thicker sole and fresh, contemporary detailing
including monochromatic and contrasting color options.
Available as a hi-top or oxford, the Court 84 Re-Mix takes
this style to the next level in both core canvas and suede.
Suggested Retail Price: $65
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a
wholly owned subsidiary of NIKE, Inc. Established in 1908,
the Converse brand has built a reputation as "America's
Original Sports Company"™ and has been associated with a
rich heritage of legendary shoes such as the Chuck Taylor
All Star shoe, the Jack Purcell shoe and the One Star shoe.
Today, Converse offers a diverse portfolio including
premium lifestyle men's and women's footwear and
apparel. Converse product is sold globally by retailers in
over 160 countries and through 58 company-owned retail
locations in the U.S. For more information, visit Converse
on the web at www.converse.com.
# # #
For Samples or Images Contact:
Keith Gulla
Converse
646.563.7318 / keith.gulla@converse.com
Lacy Pica
Converse
646.563.7830 / lacy.pica@converse.com
Julia Ruttner
HL Group
646.460.8907 / jruttner@hlgrp.com
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