American fast food chain Wendy’s is plotting a return to the
The burger chain is opening its first store in Reading next month and is eyeing as many as 400 sites.
Read more: City restaurants lead remarkable recovery, says D&D boss
The company, which will compete with Burger King and
“When we looked at where we wanted to grow the brand outside the US, we wanted to do it where we could grow to a significant scale,” said
Wendy’s has tapped
The fast food favourite was founded in 1969 and now has more than 6,800 restaurants. It is listed in the US with a valuation of more than
Its menu includes the “baconater” and a pretzel bacon pub cheeseburger. Pringle said the
Wendy’s will begin operating with company-owned stores before expanding through a franchise model.
The group plans to use the
Read more: Covid wipes £9m per hour off
It comes amid tough competition in the casual dining market, as well as the closure of many restaurants due to the pandemic.
Pringle said rival Five Guys was “far more expensive” than Wendy’s, which she said would be priced closer to Burger King and
The post Wendy’s plots
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