L'Oreal wins top prize for best digital communication in the CAC 40
December 18, 2023 at 04:40 pm IST
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As part of its Trophees des Relations Actionnaires 2023, Le Revenu magazine awarded the L'Oreal group with a Gold Trophy for its digital communication towards individual shareholders.
For many years, L'Oreal has invested in enhancing its shareholder communications through a range of educational and informative tools. These include the L'Oreal Finance website and mobile application which share Group news, as well as strategic presentations and financial results press releases.
The site also hosts all information (relating to the Annual General Meeting, for example) and relevant publications for shareholders, such as the Letter to Shareholders and the Shareholder Guide. These keep them informed throughout the year about the Group's activities and performance, as well as the different ways of holding shares and the advantages of registered shares such as the 10% bonus dividend1.
L'Oréal is the world leading cosmetic group. The group offers skincare products (39.9% of sales), makeup products (19.7%), haircare products (15.4%), fragrances (12.6%), hair colouring products (8.3%) and other (4,1%). Net sales break down by family of products as follows:
- consumer cosmetics (36.9%): L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Essie Niely, Dark and Lovely, Mixa, MG and Carol's Daughter brands;
- luxury cosmetics (36.2%): Lancôme, Kiehl's, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Biotherm, Helena Rubinstein, Shu Uemura, IT Cosmetics, Urban Decay, Ralph Lauren, Mugler, Viktor&Rolf, Valentino, Azzaro, Prada, Takami, A?sop, etc.;
- active cosmetics (15,6%): La Roche-Posay, Vichy, CeraVe, SkinCeuticals, Skinbetter Science, etc.;
- professional products (11,3%): L'Oréal Professionnel, Kérastase, Redken, Matrix and PureOlogy brands.
Products are marketed through mass distribution and distance selling, selective distribution, hair salons and pharmacies.
At the end of 2023, L'Oréal has 37 production sites worldwide.
Net sales are distributed geographically as follows: Europe (31.6%), North America (27%), North Asia (25.9%), Asia/Pacific/Middle East/Africa (8.4%) and Latin America (7.1%).