L'Oréal announces a minority investment in Shinehigh Innovation, an innovation-driven biotechnology company in China,

. This investment will enable the group to establish a long-term partnership for the co-development of innovative and sustainable beauty solutions.

This is L'Oréal's first open innovation investment in China via Shanghai Meicifang Investment with the support of BOLD (Business Opportunities for L'Oréal Development), the L'Oréal Group's strategic innovation venture capital fund.

Barbara Lavernos, L'Oréal's Executive Vice President in charge of Research, Innovation and Technology, said: 'China's unique and dynamic startup ecosystem is an extremely important catalyst for our future innovation strategy at L'Oréal. Through their world-leading application of supramolecular technology in the beauty industry, this partnership will enable us to bring revolutionary new performance to the beauty market. '

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