HFactor debuted a refreshed look for its eco-conscious, recyclable packaging and launched a multi-pack option that includes four 11-ounce and four 20-ounce pouches of the top-selling Original HFactor. HFactor's new pouches and cans feature bright, bold colors and a wavy pattern flowing across the packaging to draw new eyes to the anti-inflammatory and antioxidant benefits of hydrogen infused water that enhances the way the body recovers. HFactor's ergonomic pouches now mirror the movement of water with flowing, abstract waves to convey the refreshing natural flavors.

HFactor's sleek, matte can also gets splashed with colorful waves that better reflect the range of delicious flavors. Blackbeary joins HFactor's existing lineup of popular flavors: Original, Honeydew, Tart Cherry, and Watermelon. A full rollout of the new packaging, Blackbeary flavor, and multi-pack is expected Fall 2022.

Poo Bear joined the HFactor bench of investors—which also includes actor/comedian Kenan Thompson and athletes like Dallas Cowboys star defensive end DeMarcus Lawrence—in early 2020 after nearly a year of drinking hydrogen infused water and seeing health benefits. HFactor's reverse osmosis and patented, hydrogen infusion process assure stable hydrogen levels and product purity, making it a go-to functional beverage among athletes and active consumers. Molecular hydrogen has been extensively researched for its potential to deliver recovery benefits like reduced inflammation from exercise.

The benefits of molecular hydrogen have been documented in Japan since 2007 and published in more than 1,000 papers worldwide.