Sonobi is collaborating with Experian. By collaborating with Experian and combining its unique areas of expertise, Sonobi has successfully increased programmatic addressability across the mobile web landscape, growing its reach by 25% while providing a substantial 20% increase in delivered impression value, aiding its ability to connect impactful campaigns to their desired audiences while maximizing value for its publishers. With the looming deadline of Google's cookie deprecation, advertisers must prepare for a new era in digital advertising, and increased addressability solutions will be essential.

Experian's identity graph leads the industry by providing addressable solutions that adapt to the future of digital identity, with over 2.75 billion IDs and an average of more than 22 digital IDs per household. The integration between Experian and Sonobi marks a new era in digital advertising, one where the potential for effective and privacy-compliant solutions is greater than ever. Advertisers can maintain targeted and relevant campaigns by eliminating the need for third-party cookies while enhancing the user experience and adhering to evolving privacy standards.

This collaboration represents a significant step towards a more ethical and efficient advertising landscape.