'49,000 employees are working hard to get our stores ready to welcome you in the New Year. Carrefour and all of its employees would like to wish you a happy and prosperous New Year! '- that's Carrefour China's message to its customers as the Chinese New Year gets under way, on TV and in cinemas.

Chinese customers will also see the Chinese ideogram signifying 'happiness' (which features in the Carrefour logo) throughout the store, on the sides of buses, etc. All they have to do is scan five of them using the special app in order to win one of the many prizes given out to celebrate the New Year.

And a film has been produced by Alipay (a leading third-party online payment platform) as part of an exclusive partnership with Carrefour to celebrate Chinese New Year. The song that features in it is being played on the radio and on TV and is currently at the top of the Chinese charts.


Carrefour SA published this content on 27 January 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 27 January 2017 16:10:02 UTC.

Original documenthttp://www.carrefour.com/current-news/carrefour-china-celebrates-chinese-new-year?parent=1478

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