Unilever : Lifebuoy launches huge public health appeal to help tackle pandemic
June 24, 2021 at 08:03 pm IST
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Lifebuoy's new 'It's in Your Hands' public health announcement echoes this sentiment. Reflecting the brand's initial appeal, which featured in several countries in Asia, Africa and the Middle East last year, the latest campaign emphasises the vital importance of maintaining hygiene precautions such as handwashing with soap (any soap not just Lifebuoy), social distancing and mask-wearing, as well as highlighting the importance of accepting vaccinations when offered.
'The arrival of vaccines is good news and a vitally important step towards getting our lives back to normal, but we can't let our guard down yet, no matter how tired we are of following the rules to stay safe,' says Kartik Chandrasekhar, Global Brand Vice President of Lifebuoy. 'As a brand, we've stepped up our efforts, especially in countries undergoing a vicious second wave. We recently issued our biggest global appeal yet which reminds everyone to adopt and practice the critical behaviours needed to get us through the pandemic.'
Launched in 20 countries and in over 30 languages, Lifebuoy's latest public service announcement has already reached over 60% of all households1 across its largest markets, including India, Indonesia and Pakistan, with its powerful message. The appeal reflects the experience of doctors, nurses and social workers who are all on the frontline.
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Unilever plc published this content on 24 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 June 2021 14:32:08 UTC.
Unilever PLC (Unilever) is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 3.4 billion consumers a day. Over half of the company's footprint is in developing and emerging markets. Unilever has over 400 brands found in homes all over the world, including Dove, Knorr, Dirt Is Good, Rexona, Hellmann's, Lipton, Wall's, Lux, Magnum, Axe, Sunsilk and Surf. Unilever's Sustainable Living Plan (USLP) underpins the company's strategy. The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Since 2010 the company has been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve its environmental footprint and enhance the livelihoods of millions of people as it grows its business. Unilever has already made significant progress and continues to expand its ambition - most recently committing to ensure 100% of its plastic packaging is fully reusable, recyclable or compostable by 2025.