Coca Cola : New Platform Offers Retail and Restaurant Partners Data-Backed Insights and Industry Trends Through a Uniquely Coca-Cola Lens

Foodservice operators and retailers can now access actionable consumer insights - backed by industry trend data - to grow and thrive in today's dynamic, ever-evolving marketplace.

Coca-Cola Lens provides a library of 16 thought leadership articles that explore the nuances of shopper behavior, with big-picture macroeconomic context, and forward-looking insights. The articles, authored by internal subject matter experts at Coca-Cola and supplemented by data from proprietary internal tools and credible third-party sources, tackle timely topics including the growth of premium water, the purchasing power of the multicultural consumer and impact of digital ordering technologies.

The platform also offers revenue-driving guidance on everything from optimizing restaurant menus to curating cold vault inventories. Digestible, quick-read pieces are brought to life visually with charts, graphics and images. Four to six new articles will be added each quarter based on input from Coca-Cola customers and associates.

In today's rapidly changing landscape, a vast amount of data is coming in from every angle. From the cashier at a one-store retailer to a CEO of a 10,000-outlet restaurant chain, everyone who touches the beverage industry can benefit from the actionable insights Coca-Cola Lens offers.

"We are launching Coca-Cola Lens to deliver on the promise to create value beyond beverages to our customers, while serving as thought partners and consultants," said Pamela Stewart, Chief Customer Officer - Retail, Coca-Cola North America. "Together, we will navigate this dynamic landscape, leveraging data and tools to drive our business strategies forward and accelerate growth."

Coca-Cola North America, which services a customer base of more than 250,000 retail stores and 500,000 foodservice outlets, has a longstanding legacy of value-added partnership focused on growth. Coca-Cola Lens takes this commitment to the next level by magnifying relevant trends to help customers anticipate-and stay a step ahead-consumer needs.

"Coca-Cola has always been dedicated to driving growth with our partners. With the launch of Coca-Cola Lens, we're taking that commitment to the next level," said Dagmar Boggs, Head of Foodservice at Coca-Cola North America. "Now, customers will be able to self-serve the actionable insights they need, precisely when they need them, empowering our partners to navigate the evolving landscape with confidence and agility.

Coca-Cola Lens will make its official debut ahead of the 2024 National Restaurant Association Show in Chicago. Attendees can learn about the platform during an education session titled: Data and Dining: Feeding Growth with Actionable Insights.