The Coca-Cola Company disrupted the sustainable packaging landscape in 2009 with the launch of PlantBottleTM, the world's first fully recyclable PET plastic bottle made partially from plants. Beverage brands ranging from DASANI to Coca-Cola to Gold Peak have found a home in PlantBottle packaging, which accounts for 30% of the company's packaging volume in North America and 7% globally. By replacing up to 30% of the petroleum used to make PET plastic bottles with material from sugar cane and other plant matter, PlantBottle has avoided the CO2 emissions equivalent of taking nearly 1 million vehicles off the road since 2009. Since introducing PlantBottle, Coca-Cola has allowed non-competitive companies to use the technology and brand in their products - from Heinz Tomato Ketchup, to the fabric interior in certain Ford Fusion hybrid sedans.