Starbucks Coffee Company announced senior leadership changes which are effective on February 3, 2014: Schultz to Expand Focus on Innovation and Next Generation Retailing and Payments Initiatives. In partnership with Starbucks senior leadership team, including Chief Digital Officer Adam Brotman and Chief Strategy Officer Matt Ryan, Schultz will expand his focus on innovation in coffee, tea and the Starbucks Experience as well as next generation retailing and payments initiatives in the areas of digital, mobile, card, loyalty and e-commerce to position Starbucks for its next wave of global growth. He will also continue to work closely with his Senior Leadership Team to ensure continued disciplined growth and operational excellence around the world.

Troy Alstead will be promoted to the newly created position of Chief Operating Officer (COO), responsible for overseeing the day-to-day operations of the enterprise. Alstead previously served as Starbucks Chief Financial Officer and group President, Global Business Services. In his new capacity, Alstead will continue to report to Schultz and will be responsible for aligning and prioritizing company investments across business units.

Group presidents Cliff Burrows (U.S., Americas and Teavana), John Culver (China and Asia Pacific, Channel Development and Emerging Brands) and EMEA president Kris Engskov will now report directly to Alstead (Burrows and Culver previously reported to Schultz; Engskov previously reported to Burrows). Also reporting to Alstead in his new role is the company's new Chief Financial Officer, as well as his existing senior direct reports who lead the company's Global Technology and Global Supply Chain Organizations. Alstead joined Starbucks in 1992.

Starbucks Senior Vice President of Corporate Finance, Scott Maw, will be promoted to Executive Vice President and Chief Financial Officer. Maw will report to Alstead and have oversight for Starbucks global finance function.Prior to Starbucks, Maw served as CFO of SeaBright Insurance and as CFO of the Consumer Banking division at JPMorgan Chase. Craig Russell, Starbucks Voice and Advocate for coffee, will be promoted to Executive Vice President, Global Coffee.

Russell will continue to report to Schultz and continue to lead all aspects of the company's coffee strategy, quality, innovation, purchasing, education and engagement. His team also oversees Starbucks Farmer Support Centers and works closely with the company's supply chain operations and global responsibility teams to advance the company's ethical sourcing efforts. Russell joined Starbucks in 2001 as vice president of retail operations for Seattle's Best Coffee.