SM Entertainment Co Ltd, formerly S.M. Entertainment Co Ltd, is a Korea-based company engaged in the entertainment business. The Company mainly operates its business through three segments. The Entertainment segment is engaged in business such as production of albums and sound sources, appearances in broadcasting and advertisements, and celebrity management services. The Advertising segment is engaged in advertising agency and production. The Other segment is engaged in the businesses such as broadcasting program production and travel arrangements. The Company operates its business in domestic and overseas markets such as Japan, China, Thailand, and the United States.
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