Purple Innovation, Inc. Announces Executive Changes
December 14, 2021 at 02:35 am IST
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Purple Innovation, Inc. announced that Robert T. DeMartini has been appointed as Acting Chief Executive Officer, effective immediately. DeMartini succeeds Joseph B. Megibow, who is stepping down as Chief Executive Officer. Megibow will serve as an advisor to the new CEO to ensure a smooth transition. Rob DeMartini is an experienced leader with a long history of strong growth and execution during his 37-year career. DeMartini served as President and Chief Executive Officer of New Balance from 2007 to 2019. Prior to joining New Balance, DeMartini worked at Procter & Gamble for 20 years, beginning in its Food & Beverage Division and including management roles with the Gillette Company, North American Snacks, and Millstone Coffee. He most recently served as President and Chief Executive Officer of USA Cycling.
Purple Innovation, Inc. is a mattress company. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and others. It develops its products, through its proprietary gel technology, Hyper-Elastic Polymer. It has three mattress collections: Essentials, including the New Day, The Purple Mattress and The Purple Plus; Premium, including Restore, RestorePlus and RestorePremier, and Luxe, including Rejuvenate, RejuvenatePlus and RejuvenatePremier. It sells eight pillow models: The Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. It sells two types of sheets and pillowcases: Softstretch and Complete Comfort. Its Purple PerfectStay Duvet cover offers a patent-pending lay-and-zip design. It has two types of bases: The Purple Premium and Purple Premium Plus smart.
PURPLE INNOVATION, INC. 
