Stock PRPL PURPLE INNOVATION, INC.
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Company Purple Innovation, Inc.

Equities

PRPL

US74640Y1064

Home Furnishings

Market Closed - Nasdaq
Other stock markets
 01:30:00 27/04/2024 am IST 		5-day change 1st Jan Change
1.515 USD +1.00% Intraday chart for Purple Innovation, Inc. +3.06% +47.09%
21/03 Purple Innovation Files Registration Statement for Secondary Offering MT
13/03 Roth MKM Upgrades Purple Innovation to Buy From Neutral, Raises Price Target to $2.50 From $2 MT

Business Summary

Purple Innovation, Inc. is a mattress company. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and others. It develops its products, through its proprietary gel technology, Hyper-Elastic Polymer. It has three mattress collections: Essentials, including the New Day, The Purple Mattress and The Purple Plus; Premium, including Restore, RestorePlus and RestorePremier, and Luxe, including Rejuvenate, RejuvenatePlus and RejuvenatePremier. It sells eight pillow models: The Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. It sells two types of sheets and pillowcases: Softstretch and Complete Comfort. Its Purple PerfectStay Duvet cover offers a patent-pending lay-and-zip design. It has two types of bases: The Purple Premium and Purple Premium Plus smart.

Number of employees: 1,700

Sales per Business

USD in Million2022Weight2023Weight Delta
Sleep Products
97.2 %
525 91.2 % 496 97.2 % -5.41%
Other
2.8 %
51 8.8 % 14 2.8 % -72.22%

Sales per region

USD in Million2022Weight2023Weight Delta
United States
99.2 %
566 98.4 % 507 99.2 % -10.57%
International
0.8 %
9 1.6 % 4 0.8 % -56.84%

Managers

Managers TitleAgeSince
Robert DeMartini CEO
 Chief Executive Officer 62 13/21/13
Todd Vogensen DFI
 Director of Finance/CFO 55 16/23/16
Eric Haynor COO
 Chief Operating Officer 60 06/22/06
Scott Kerby PRN
 Corporate Officer/Principal - -
Jeff Hutchings PRN
 Corporate Officer/Principal - 01/22/01
George Ulrich AUD
 Comptroller/Controller/Auditor 64 01/18/01
Verdi White PRN
 Corporate Officer/Principal 45 01/19/01
Tricia Mcdermott Thompkins LAW
 General Counsel - 23/23/23
Jack Roddy HRO
 Human Resources Officer - 25/21/25
Keira Krausz SAM
 Sales & Marketing 59 01/22/01

Members of the board

Members of the board TitleAgeSince
Seth Hoby Darling BRD
 Director/Board Member 48 27/23/27
Gary T. DiCamillo BRD
 Director/Board Member 73 02/18/02
Robert DeMartini CEO
 Chief Executive Officer 62 13/21/13
R. Pate BRD
 Director/Board Member 69 27/23/27
Adam Gray CHM
 Chairman 58 06/18/06
Douglas Peterson BRD
 Director/Board Member 71 -
Claudia Hollingsworth BRD
 Director/Board Member 63 02/18/02
Erika Serow BRD
 Director/Board Member 50 27/23/27

Share class

VoteQuantityFree-FloatCompany-owned sharesTotal Float
Stock A 0 204,981 0 0 95.99 %
Stock B 1 107,480,343 103,365,232 ( 96.17 %) 0

Shareholders

NameEquities%Valuation
Coliseum Capital Management LLC
43.79 %
46,855,291 43.79 % 82 M $
Coliseum Capital Management LLC
43.79 %
46,855,291 43.79 % 82 M $
Fidelity Management & Research Co. LLC
6.497 %
6,952,712 6.497 % 12 M $
No Street GP LP
4.673 %
5,000,000 4.673 % 9 M $
BlackRock Advisors LLC
3.791 %
4,057,149 3.791 % 7 M $
Douglas Peterson
3.001 %
3,210,930 3.001 % 6 M $
Vanguard Fiduciary Trust Co.
2.695 %
2,883,610 2.695 % 5 M $
Stratos Wealth Partners Ltd.
2.637 %
2,821,644 2.637 % 5 M $
Scott D Peterson
2.428 %
2,597,927 2.428 % 5 M $
Wasatch Advisors, Inc.
2.104 %
2,251,234 2.104 % 4 M $
NameEquities%Valuation
Casey McGarvey
0.5465 %
95,000 0.5465 % 165 300 $

Company contact information

Purple Innovation, Inc.

4100 North Chapel Ridge Road Suite 200

84043, Lehi

+

http://www.purple.com
address Purple Innovation, Inc.(PRPL)

Sector

Consumer Cyclicals
Cyclical Consumer Products
Household Goods
Home Furnishings
Other Home Furnishings

Sales per Business

Sales per region

Ratings for Purple Innovation, Inc.

Trading Rating
Investor Rating
ESG Refinitiv
C-
More Ratings

Analysts' Consensus

Sell
Consensus
Buy
Mean consensus
OUTPERFORM
Number of Analysts
8
Last Close Price
1.515 USD
Average target price
2.75 USD
Spread / Average Target
+81.52%
Consensus

EPS Revisions

Estimates Revisions

Quarterly earnings - Rate of surprise

Company calendar

Sector Other Home Furnishings

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