Pernod Ricard announces the launch of The Chuan pure malt whisky, its very first creation in China.

Pernod Ricard China will gradually extend distribution of this spirit throughout the country via selective channels.

' The inauguration of The Chuan distillery is the culmination of an exceptional adventure. This spirit will now provide whisky lovers with experiences that are as new as they are exceptional', says Alexandre Ricard, Chairman and CEO of Pernod Ricard.

' Our Group, one of the leaders in international spirits, is thus responding to the growing enthusiasm of Chinese consumers and their increasingly diversified tastes. said Jérôme Cottin-Bizonne, Managing Director of Pernod Ricard China.

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