Nike : FC Barcelona and NIKE, Inc. Extend Relationship
May 21, 2016 at 08:08 am IST
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FC Barcelona and NIKE, Inc. have extended their current sponsorship deal, which was due to end on 30 June 2018. The long-term agreement is a landmark in global football and builds upon a highly successful partnership. The details of the agreement will be reported, and have to be ratified, at the next General Assembly.
The agreement extends the relationship between FC Barcelona and NIKE to over 30 years. FC Barcelona and NIKE signed their first partnership agreement back in 1998 and have experienced two decades of extraordinary football together, with the club winning 4 Champions Leagues, 10 Ligas, 4 editions of the Copa del Rey and 3 Club World Cups, among others.
Statement by Josep M. Bartomeu, president of FC Barcelona
'Through this new agreement with NIKE we are extending a strategic alliance for the Club, while also reinforcing our global position, hand in hand with the leading global sports brand.'
'We are excited by this new agreement and are confident that we'll be able to celebrate continued sporting successes together.'
Statement by Trevor Edwards, president of the NIKE Brand
'FC Barcelona is one of football's greatest clubs, inspiring millions of sports fans across the globe, and we are extremely proud to continue our partnership together.'
'Our deep relationship with FC Barcelona extends NIKE's leadership position in football and we are excited by the opportunity to further grow the world's most global sport.'
Nike Inc. published this content on 20 May 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 21 May 2016 02:37:04 UTC.
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Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).