NIKE, Inc. : Converse Presents the Spring 2012 Premium Collection
January 18, 2012 at 09:19 pm IST
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NORTH ANDOVER, Mass. (January 18, 2012) - Today, Converse
Inc. announces the debut of its Spring 2012 Premium
Collection featuring seasonal updates to the Jack Purcell,
Converse by John Varvatos and Marimekko collections. With
clean lines and a refined look and feel, the new collection
looks to special treatments, premium leathers and playful
prints to celebrate the season in its purest form.
The new Converse Spring 2012 Premium Collection will be
available nationwide and globally at specialty retailers,
department stores and at www.converse.com beginning in
January 2012.
Jack Purcell Helen
Named after Jack's wife, the Jack Purcell Helen shoes are a
nod to Converse's feminine and flirtatious side. A unique
stonewashed canvas dyed treatment and clear sequin finish
provides texture and a refreshing brightness to this
feminine take on a Jack Purcell. Suggested Retail Price:
$60
Jack Purcell Boat
A fresh take on classic style, the Jack Purcell Boat shoe
for Spring 2012 takes the dockside standard and gives it a
Jack Purcell shoe look and feel perfect for sailboats,
beaches and sunbathing. Suggested Retail Price: $65
Converse by John Varvatos Chuck Taylor All Star
The Converse by John Varvatos Chuck Taylor All Star
shoes for Spring 2012 feature luxurious renditions of the
iconic silhouette. Featuring hand-painted overlay
techniques and rock n' roll detailing, each shoe has a
vintage look and feel. Suggested Retail Price: $145
Converse by John Varvatos Pro Leather
The Converse by John Varvatos Pro Leather shoes for Spring
2012 feature vintage-inspired weather-worn colorways for
the Spring. No two shoes are the same due to the burnish
treatment of the shoes' uppers that give them a sharp and
distinctive look. This updated Pro Leather shoe is marked
with the classic Star Chevron logo and is available in mid
and oxford. Suggested Retail Price: $155
Converse by John Varvatos Star Player
Deconstructed luxury is at the heart of the Converse by
John Varvatos Star Player footwear for Spring 2012.
Premiering with a unique ghosting effect of the iconic Star
Chevron logo, the shoes are specially treated, leaving only
an outline. Heavy gauge canvas lends comfort and a vintage
feel, while overall detailing gives the shoes a touch of
refinement. Suggested Retail Price: $145
Converse by John Varvatos Sprint Grip
The Converse by John Varvatos Sprint Grip shoe features a
desert boot look and feel in a premium, soft leather
upper. Leather laces add to the elevated look and
feel, giving the shoe a worn-in yet refined look. Suggested
Retail Price: $145
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).