Nestlé announces the launch in Europe of the first KitKat made with cocoa paste from beans grown by farming families involved in the company's 'income gas pedal'.

This new formula aims to connect consumers with the farmers in the Nestlé program and raise awareness of the sustainability of the cocoa used in the iconic bars.

The innovative program was launched in January 2022 to help close the vital income gap for cocoa-producing families and reduce the risk of child labor.

At the same time, it strives to advance better farming practices and promote gender equality.

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