LivePerson, Inc. Launches Conversational Marketplaces, Connecting Merchants and Shoppers Directly for Interactions
August 10, 2021 at 06:00 pm IST
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LivePerson, Inc. announced the launch of Conversational Marketplaces, a seamless way for B2B and B2C marketplace operators to fully integrate messaging and conversational AI, delivering better results for both merchants and shoppers. In a digital-first world, shoppers expect to engage and transact without waiting and without friction. In fact, the vast majority of consumers (85%) report they want to message with brands on websites, apps, and popular messaging channels like WhatsApp, Apple Business Chat, and Google's Business Messages. Conversational Marketplaces provide a complete solution for marketplace operators to enable merchants of all sizes to connect with shoppers through AI-powered conversations on these preferred channels. Powered by LivePerson's Conversational Cloud, Conversational Marketplaces make AI-powered messaging a fundamental part of consumer journeys for digital storefronts across verticals — from retail and travel to banking and decentralized finance — including: Product and service listings websites: offering merchants out-of-the-box conversational commerce and AI tools for frictionless, always-on experiences. Parent brand hubs and franchise networks: connecting shoppers directly with local stores for streamlined, unified sales and service experiences. Business directories: providing conversational tools for advertisers to increase consumer engagement and capture more leads via appointments, reservations, and quotes. Conversational Marketplaces have already enabled AI-powered messaging for over 50,000 businesses across. North America and Europe in automotive and business listings marketplaces. These conversational experiences drive more leads and sales; a leading US-based marketplace for car buyers and sellers using Conversational Marketplaces has seen 35% of AI-powered conversations convert to leads. Marketplace operators can work with LivePerson at all levels of engagement, from deploying out-of-the-box or customized automations for lead generation, appointment scheduling, and transactions to leveraging a fully managed Contact Center as a Service (CCaaS) solution answering inquiries, booking appointments, and generating leads on behalf of their merchants.
LivePerson, Inc. is a digital customer conversation company. The Companyâs segment is Business, which enables brands to leverage the Conversational Cloudâs sophisticated intelligence engine to connect with consumers through an integrated suite of mobile and online business messaging technologies. Its business solutions offerings include The Conversational Cloud and LivePersonâs Conversational AI. The Conversational Cloud, its enterprise-class digital customer conversation platform, enables businesses and consumers to connect through conversational channels, such as voice, in-app and mobile messaging, while leveraging bots and artificial intelligence (AI) to increase efficiency. Its mobile and online messaging solutions are targeted at corporate executives whose primary responsibility is optimization of customer care, sales and marketing. Its customers include Fortune 500 companies, dedicated Internet businesses, a range of online merchants, automotive dealers, and others.