As part of its commitment to digitising the UK's capital, JCDecaux is launching the London Digital Network (LDN) of 6-sheet sized screens. Each week the company will be installing new screens as it builds the most significant digital outdoor network in the world. The first digital bus shelters will be deployed from today in some of London's prime locations such as Covent Garden, Holborn and Knightsbridge. The screens will be deployed in the capital's major Retail Zones where £1 in every £5 of the UK's retail spend takes place (source: CACI).
The bus shelters will comprise 84-inch fully connected, dynamic HD screens. These are the largest ever deployed at scale and add nearly 40% to screen size. The London Digital Network (LDN) will be fuelled by data and JCDecaux's proprietary supply-side-platform SmartBRICS offering brands a state-of-the-art medium to engage their target audiences.
- 2015 revenue: €3,208m
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index
JCDecaux is part of the FTSE4Good index
N°1 worldwide in street furniture (524,580 advertising panels)
N°1 worldwide in transport advertising with more than 230 airports and 280 contracts in metros, buses, trains and tramways (395,770 advertising panels)
N°1 in Europe for billboards (177,760 advertising panels)
N°1 in outdoor advertising in Europe (731,390 advertising panels)
N°1 in outdoor advertising in the Asia-Pacific region (236,760 advertising panels)
N°1 in outdoor advertising in Latin America (51,470 advertising panels)
N°1 in outdoor advertising in Africa (32,840 advertising panels)
N°1 worldwide for self-service bicycle hire: pioneer in eco-friendly mobility
1,129,410 advertising panels in more than 75 countries
Present in 4,435 cities with more than 10,000 inhabitants
Daily audience: more than 390 million people
12,850 employees
Communications Department: Agathe Albertini
+33 (0) 1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations: Arnaud Courtial
+33 (0) 1 30 79 79 93 - arnaud.courtial@jcdecaux.com
JCDecaux SA issued this content on 08 March 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 08 March 2016 16:57:27 UTC
Original Document: http://www.jcdecaux.com/en/content/download/5572/66607/JCDecaux_Commences-digital-transformation_London.pdf