Victory Electronic Cigarettes Corporation announced that Jim McCormick has been appointed as the new Chief Financial and Administrative Officer of the corporation. In this role, Mr. McCormick will be responsible for all finance, tax treasury, legal, human resources, corporate strategy and external growth, and investor relations for the firm. Mr. McCormick is a 16 year veteran of British American Tobacco and its associates (BAT) having served in multiple chief financial and general management capacities in key markets around the world.

Most recently, Mr. McCormick was the Chief Financial Officer of Sodexo's North American Corporate Services Division. Jim McCormick will be replacing Robert Hartford, former Victory CFO who will be assuming the role as head of franchising for the company's retail stores and retail mobile kiosk units.