Electronic Cigarettes International Group, Ltd. announced it has launched a new kiosk for its premium global brand VIP located at the Mall at Reds in Centurion, South Africa, just south of Pretoria. ECIG has partnered with Pure Retail, a retail solutions provider, and A-Tek, a retail distribution company, for its South Africa operations. Nexus Engage, ECIG's UK partner, will act as distributor for the new kiosk in South Africa. The opening comes following the announcement from the Public Health England Report which estimates e-cigarettes are 95% less harmful to health than a normal cigarette and the recently introduced regulation for the EC, TPD (Tobacco Product Directive) whereby products have to be compliant with the regulation by May 2017.