Revitalising this iconic and strong Australian brand is an exciting move that reflects the company's deep local heritage and experience in this market. The modern company today still shares the same values as the Ampol many Australians remember so well - delivering excellent customer service, being community-minded and making and selling its own high-quality fuels and products designed for local needs.
The reinvigoration of the Ampol brand will include an identity update across the entire network with the transition from the Caltex name to Ampol over the next three years in a staged rollout.
Managing Director and CEO of
'Ampol is an iconic Australian name a brand which reflects our deep Australian heritage and expertise,' said
'Our market research confirmed that Ampol continues to be regarded as a trusted brand by Australian consumers - even those who weren't born when the brand was retired. Our decision to bring Ampol back reflects the focus we still have today on our heritage of friendly and efficient service, high-quality Australian-made products and being part of the local community.
'Many of our employees and customers still have strong memories of what Ampol stood for in
'Transitioning to an Australian-owned brand will give us the freedom and independence to evolve here in
For now it is business as usual for all Caltex customers, but consumers can expect to see the first newly branded stores to be rolled out in 2020 with the transition to Ampol to be completed over the next three years.
Contact:
Tel: +61 0417 375 667
Email: Richard.baker@caltex.com.au
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