Adobe announced that it has acquired Allegorithmic. By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television, designers and marketers to deliver the next generation of immersive experiences. Allegorithmic CEO and founder, Sebastien Deguy will take a leadership role in Adobe’s broader 3D and immersive design efforts as vice president, 3D and Immersive, reporting into Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe.