Valuation: adidas AG

Market Cap 3.08TCr 3.43TCr 2.84TCr 2.58TCr 4.87TCr 3,21700Cr 5.01TCr 34TCr 14TCr 1,72300Cr 13TCr 13TCr 5,44800Cr P/E 2026 *
18.3x
P/E 2027 * 15.2x
Enterprise Value 3.21TCr 3.58TCr 2.96TCr 2.69TCr 5.09TCr 3,35900Cr 5.23TCr 35TCr 14TCr 1,79900Cr 13TCr 13TCr 5,68900Cr EV / Sales 2026 *
1.18x
EV / Sales 2027 * 1.1x
Free-Float
90.46%
Yield 2026 *
1.96%
Yield 2027 * 2.4%
1 day+0.36%
1 week+6.10%
Current month+5.81%
1 month+19.22%
3 months+6.57%
6 months+25.86%
Current year+5.50%
1 week 168.5
Extreme 168.5
182.55
1 month 148.9
Extreme 148.9
182.55
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
188.8
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
288
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Director of Finance/CFO 56 01/09/2026
Corporate Officer/Principal 51 01/11/2024
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap. Importance
18/09/26 Buy

Director

5,500 0.0031%
10/09/26 Buy

Chief Financial Officer

225 0.0001%
10/09/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
-0.06%+6.10%+13.09%+4.36% 3.45TCr
-2.39%+1.31%-35.88%-63.26% 5.92TCr
+1.46%+7.38%+38.65%+304.32% 2.2TCr
-6.83%-4.88%-0.69%+29.07% 1.25TCr
-0.62%+6.78%+12.47%-14.85% 1.21TCr
-1.25%+1.18%-32.07%-21.57% 700.18Cr
+0.02%+4.37%+116.39%+101.18% 732.65Cr
-3.54%+5.09%-4.38%-8.14% 688.78Cr
+0.85%+3.50%+67.63%-49.98% 444.63Cr
+0.19%-2.16%+14.24%+29.37% 313.64Cr
Average -1.17%+3.53%+18.95%+31.05% 2TCr
Weighted average by Cap. -1.31%+3.53%+1.54%+21.75%

Financials

2026 *2027 *
Net sales 2.73TCr 3.05TCr 2.52TCr 2.29TCr 4.33TCr 2,85600Cr 4.45TCr 30TCr 12TCr 1,53000Cr 11TCr 11TCr 4,83800Cr 2.93TCr 3.27TCr 2.7TCr 2.45TCr 4.64TCr 3,06400Cr 4.77TCr 32TCr 13TCr 1,64100Cr 12TCr 12TCr 5,18900Cr
Net income 168.99Cr 188.43Cr 155.74Cr 141.43Cr 267.68Cr 18TCr 275.15Cr 1.86TCr 742.95Cr 9.47TCr 707.17Cr 692.17Cr 30TCr 198.55Cr 221.39Cr 182.98Cr 166.18Cr 314.5Cr 21TCr 323.28Cr 2.19TCr 872.91Cr 11TCr 830.87Cr 813.25Cr 35TCr
Net Debt 135.9Cr 151.54Cr 125.25Cr 113.74Cr 215.27Cr 14TCr 221.28Cr 1.5TCr 597.49Cr 7.61TCr 568.71Cr 556.65Cr 24TCr 143.8Cr 160.35Cr 132.53Cr 120.36Cr 227.78Cr 15TCr 234.14Cr 1.59TCr 632.22Cr 8.05TCr 601.77Cr 589.01Cr 25TCr
Projected Income Statement - Annual - adidas AG
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
56,713
Date Price Change Volume
10/26/10 €178.35 -0.06% 6,62,104
09/26/09 €178.45 +2.23% 5,91,470
06/26/06 €174.55 -2.81% 5,92,719
05/26/05 €179.60 +1.84% 10,67,131
04/26/04 €176.35 +4.91% 8,39,662
Trader
Investor
Global
Quality
ESG MSCI
AAA
MarketScreener Ratings - adidas AG
Sell
Consensus
Buy
Mean consensus
OUTPERFORM
Number of Analysts
32
Last Close Price
178.45EUR
Average target price
198.47EUR
Spread / Average Target
+11.22%