Business description: adidas AG

adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows:

- shoes (57.4%);

- clothing (35.3%);

- sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc.

At the end of 2025, the products are marketed through a network of 2,022 stores worldwide.

Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).

Number of employees: 56,713

Sales by Activity: adidas AG

Fiscal Period: December 2021 (EUR) 2022 (EUR) 2023 (EUR) 2024 (EUR) 2025 (EUR)

Europe

- - - 755.1Cr 813.6Cr

North America

510.5Cr 639.8Cr 521.9Cr 512.8Cr 508.7Cr

Greater China

459.7Cr 317.9Cr 319Cr 345.9Cr 362.3Cr

Emerging Markets

- - - 331Cr 351Cr

Latin America

144.6Cr 211Cr 229.1Cr 277.2Cr 292.6Cr

Japan/south Korea

- - - 133.9Cr 140.6Cr

Other Business Segments

14Cr 15Cr 16Cr 10Cr 7.2Cr

Europe, Middle East, Africa

776Cr 855Cr 823.5Cr - -

Asia Pacific

218Cr 224.1Cr 225.4Cr - -

HQ / Consolidation

- -12Cr 8.3Cr 2.1Cr 5.1Cr

Geographical breakdown of sales: adidas AG

Fiscal Period: December 2021 (EUR) 2022 (EUR) 2023 (EUR) 2024 (EUR) 2025 (EUR)

Europe

- - - 758.9Cr 817.5Cr

North America

511Cr 639.8Cr 522.5Cr 513.4Cr 509.2Cr

Greater China

459.7Cr 319.5Cr 320.8Cr 347.6Cr 363.6Cr

Emerging Markets

- - - 331.1Cr 351Cr

Latin America

144.6Cr 210.9Cr 229.1Cr 276.5Cr 292.8Cr

Japan/south Korea

- - - 140.8Cr 147.1Cr

EMEA

788.7Cr 856.7Cr 845Cr - -

Asia-Pacific

219.3Cr 224.1Cr 225.4Cr - -

Executive Committee: adidas AG

Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Chief Executive Officer 58 11/11/2022
Corporate Officer/Principal 43 01/01/2013
Corporate Officer/Principal 61 01/01/1992
Investor Relations Contact - -

Composition of the Board of Directors: adidas AG

Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Director/Board Member 66 09/05/2019
Director/Board Member 59 09/05/2019
Director/Board Member 46 11/08/2020
Director/Board Member 64 12/05/2021
Director/Board Member 43 01/01/2022
Director/Board Member 52 01/09/2022
Director/Board Member 60 -

Shareholders: adidas AG

NameStocks%Valuation
Groupe Bruxelles Lambert SA (Investment Company)
3.509 %
63,15,689 3.509 % 1 228 M €
3.339 %
60,09,413 3.339 % 1 168 M €
Amundi Asset Management SAS (Investment Management)
3.277 %
58,99,410 3.277 % 1 147 M €
Flossbach von Storch SE
3.067 %
55,20,000 3.067 % 1 073 M €
Artisan Partners LP
3.024 %
54,43,561 3.024 % 1 058 M €
NameStocks%Valuation
Madison Asset Management LLC
0.006701 %
24,125 0.006701 % 2 M €
BTG Pactual Gestão E Consultoria De Investimentos Ltda.
0.005806 %
20,900 0.005806 % 2 M €
RhumbLine Advisers LP
0.002902 %
10,448 0.002902 % 1 M €
Yousif Capital Management LLC
0.00145 %
5,221 0.00145 % 507 523 €
Henry James International Management, Inc.
0.001291 %
4,649 0.001291 % 451 920 €

Holdings: adidas AG

NameStocks%Valuation
13,34,9820.74% 260 M $

Company details: adidas AG

adidas AG

Adi-Dassler-Strasse 1

91074, Herzogenaurach

+49 91 32 84 0

http://www.adidas-group.com
address adidas AG(ADS)

Group companies: adidas AG

NameCategory and Sector
Specialty Stores
Apparel/Footwear Retail
Apparel/Footwear Retail
Wholesale Distributors
Wholesale Distributors

Sports & Outdoor Footwear

Change 5-day change 1-year change 3-year change Capi.($)
+1.76%+9.23%-14.27%+4.45% 3.58TCr
-2.24%+4.54%-28.46%-57.94% 6.65TCr
-0.18%+0.59%+27.03%+338.21% 1.97TCr
-1.61%+4.05%-30.77%+26.20% 1.28TCr
-5.26%+19.51%-24.67%-46.39% 286.99Cr
+1.84%-2.43%-21.49%-47.13% 153.65Cr
+0.62%-2.42%+5.00%+31.25% 133.61Cr
+0.47%+3.26%-24.52%-15.17% 92Cr
+0.25%+0.25%-27.00%-40.23% 50Cr
-0.54%+9.10%-50.73%-48.55% 15Cr
Average -0.11%+5.21%-18.99%+14.47% 1.42TCr
Weighted average by Cap. +0.93%+5.24%-16.93%+21.77%
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
29
Last Close Price
176.35EUR
Average target price
199.71EUR
Spread / Average Target
+13.25%

Quarterly revenue - Rate of surprise

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