XMReality AB (publ) announced that starting in October, Lars Sandlund will join XMReality as Chief Sales Officer (CSO). Lars has most recently held the position of CEO at Dataton AB, a company that provides software and media servers to the professional audiovisual industry across the world. Lars will take over the position from Andreas Jonsson, who transitioned to the role of XMReality's CEO in May.

Starting in October, Lars will lead XMReality's sales activities with the mission to help execute the company's growth strategy. Lars Sandlund has extensive experience working with global software sales and establishing successful partnerships. Apart from being the CEO at Dataton for the past seven years, he has also held positions as Chief Operating Officer and Sales Manager.

He has been a key factor in achieving Dataton's growth.