THE FORMER chief executive of ITV is in discussions to take over as chairman of market research giant Kantar.

Adam Crozier, who led the broadcaster for seven years to 2017, has been approached about the role by Bain, which bought a majority stake in Kantar from WPP for $4bn (£3.2bn) last year.

A source close to Kantar confirmed that the company was in conversations with Crozier, but said a deal was yet to be finalised.

Crozier, who currently chairs Asos, Whitbread and cinema chain Vue, has previously served as chief executive of Saatchi & Saatchi, the Football Association and Royal Mail.

(c) 2020 City A.M., source Newspaper