Bauer Media UK Signs with Veritone, Inc. to Supercharge Audio and Video Campaigns
October 13, 2021 at 04:30 pm IST
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Veritone, Inc. announced a new collaborative effort with Bauer Media UK, to have their project management, programming and strategy teams leverage the Veritone Discovery solution to quickly and efficiently find audio buried in content libraries. Bauer Media UK deployed Veritone Discovery, an AI service that can automatically pull relevant content based on spoken words, images, logos and more to access and track live audio broadcasted across its stations more quickly. This has allowed its teams to focus more time on serving customers while simultaneously delivering high-value campaigns. It has also helped strategy teams quickly identify conversations that can inform creative pitch strategies aligned with the business’s natural content. Powered by aiWARE, Veritone Discovery gives users the ability to easily search live broadcasts, pre-recorded programs, and other large media libraries in near real-time. The solution helps users discover large amounts of visual and audio broadcast data and easily track and verify ads, including organic mentions. Veritone Discovery also reduces manual tasks through automated watchlists for events, highlights, mentions, clients and more, delivering curated content directly to project managers' inboxes.
Veritone, Inc. is a provider of artificial intelligence (AI) computing solutions and services and certain advertising and licensing services. The Companyâs proprietary AI operating system, aiWARE, uses machine learning algorithms, or AI models, together with a suite of applications, to reveal valuable insights from vast amounts of structured and unstructured data. aiWARE serves as the foundation for its AI solutions and bespoke applications and offers access to hundreds of cognitive engines through one common software infrastructure. Its aiWARE platform offers capabilities that are designed to mimic human cognitive functions such as perception, prediction and problem solving, enabling users to transform unstructured data into structured data, and analyze and optimize data to drive business processes and insights. The Company also offers cloud-native digital content management solutions and content licensing services, primarily to customers in the media and entertainment market.