May 2 (Reuters) - Universal Music Group on Thursday posted first-quarter adjusted core profit that beat expectations, helped by the success of its star Taylor Swift.

The world's biggest music label posted adjusted core earnings (EBITDA) of 591 million euros ($632.6 million), up 15.9% year-on-year and comfortably above the 567 million expected by analysts in a Visible Alpha consensus shared by the company.

($1 = 0.9343 euros) (Reporting by Olivier Sorgho; Editing by Jan Harvey)