Universal Music Group Twitch, and Amazon Music, announced an expansion of the companies' agreements. The expanded agreements will provide customers with enhanced access to some of the most popular music content on Amazon, including live streams, high quality and spatial audio, artist merchandise, and exclusive experiences with UMG's industry leading roster of artists from around the world. Additionally, Twitch and UMG will work together to foster new innovative opportunities for artists and labels to creatively and commercially engage with their fans and new audiences.

Under the agreements, subscribers to Amazon Music Unlimited will have access to stream even more music in HD, Ultra HD, and spatial audio from UMG's expansive catalog. Amazon Music and UMG will also continue to work together to enhance the fan experience when discovering and purchasing authentic merchandise from their favorite artists directly from the Amazon Music app, including apparel from UMG's Bravado. This will make it even easier for UMG artists to develop premium campaigns for their most important moments.

Just in the last year, Amazon Music and UMG collaborated with artists including Billie Eilish, Selena Gomez (Interscope), and The Weeknd (Republic) to create exclusive merchandise collections tied to their new album campaigns. And most notably, Amazon Music worked with Ye to launch limited-edition apparel engineered by Demna for the #FreeLarryHoover Benefit Concert, sold exclusively in the Amazon Fashion store and in the Amazon Music app for a limited time. Twitch has also agreed to provide commercial opportunities for UMG and its artists to engage directly with fans through its suite of products.

UMG will foster the creation of artist and label channels on Twitch and work closely with Twitch to produce an exclusive series of artist features and experiences, in addition to other music-based content, specifically for the service. This will enable UMG to provide unique opportunities for brands to communicate with passionate and engaged audiences.