Artists from
The two sides said Thursday that they are “now working expeditiously to return music by artists represented by
UMG said in January that it had not agreed to terms of a new deal with TikTok, and planned to stop licensing content from the artists it represents on the social media platform that is owned by ByteDance, as well as TikTok Music services.
At the time, UMG had been pressing TikTok on three issues: “appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users.”
TikTok pushed back against the claims by UMG, saying that it had reached ‘artist-first’ agreements with every other label and publisher.
On Thursday the two sides announced that their new agreement would give significant benefits to UMG’s global stable of artists, songwriters and labels and would return their music to TikTok.
“Music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with
Part of the new deal includes UMG and TikTok working together to find new monetization opportunities. They will also will work together on campaigns supporting UMG’s artists across genres and territories globally.
In addition, the companies will put their combined efforts toward ensuring that AI development across the music industry will protect human artistry and payments for artists and songwriters. TikTok will also work with UMG to remove unauthorized AI-generated music from the platform, as well as on tools to improve artist and songwriter attribution.
TikTok plans to continue investing in building artist-centric tools that will help UMG artists realize their potential on the platform. Some tools include “Add to Music App”, enhanced data and analytics, and integrated ticketing capabilities.
“We’re gratified to renew our relationship with TikTok predicated on significant advancements in commercial and marketing opportunities as well as protections provided to our industry-leading roster on their platform,”
While TikTok has settled its dispute with UMG, the future of the platform remains uncertain. Last month President
Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
, source