United Breweries Limited announced the launch of Queenfisher Premium Lager Beer: The Queen of Good Times, from the House of Kingfisher, in Maharashtra. Encouraged by the overwhelmingly positive response from consumers in Goa, Assam, and Meghalaya, UBL is thrilled to extend this celebration of nurturing sisterhood bonds to new markets. Queenfisher's packaging embodies inclusivity and celebrates the spirit of sisterhood.

It features silhouettes of diverse women against a vibrant purple backdrop, with the iconic bird uplifted and crowned, honoring the women in its lives. Rooted in the ethos of Kingfisher, Queenfisher provides a safe space for meaningful and honest conversations, recognizing the harsher judgments women often face in society. Initially launched in March in Goa, the new lager beer garnered significant interest among consumers.

The launch event also unveiled the iconic calendar, now known as The Galendar captures real-life stories of women, photographed by Avani Rai. Each page includes a QR code that, when scanned, reveals unique moments of sisterhood through films directed by Kopal Naithani. The 500 ml Queenfisher Premium Lager Beer cans are readily available at leading outlets across Maharashtra.