Tata Consultancy Services (TCS) announced the expansion of a strategic partnership with Shure Incorporated. As a part of this collaboration, TCS has established a Global Development Center to help build cross-platform and mobile enabled software for Shure's leading edge audio technology and solutions for an exceptional end-user customer experience. TCS already plays an important role in the assurance and end-to-end system integration testing of some of Shure's new product lines, and Shure will now have the capability to leverage TCS' Innovation Labs and expertise in digital technologies including IoT and Cyber Security to create secure, scalable, and differentiated audio products and solutions. The TCS collaboration has provided Shure the agility and scale for software solutions for over five years and will help continued innovation ito the future.