- Three-dimensional product tours and videos related to FCA's technology and innovation
- Virtual Brand Ambassador communicates with visitors, guiding viewers through a multitude of visual and interactive experiences
- Visitors learn about FCA technology and products from the innovative people who create, engineer and design for the company
- FCA leverages Google's cloud-streaming technology to deliver a mobile application that includes a photo-realistic Augmented Reality (AR) model of the Jeep® Wrangler 4xe
Capitalizing on an infinite environment, FCA has built a virtual world where CES participants can be immersed in a variety of vehicle-related options and learn about the company's commitment to innovation.
Users can opt for a guided tour hosted by a virtual brand ambassador who curates information depending on user preferences. Expertly guided, the tour gives guests a deeper understanding of FCA's products and technologies through a 3D experience, which includes 12 FCA vehicles.
At any point during the experience, guests may opt for a self-guided tour. The user-controlled 3D environment allows viewing from various angles on vehicles such as the Jeep® Grand Wagoneer Concept and Alfa Romeo Stelvio Quadrifoglio. Additionally, the viewer may select any of the vehicles for a deep dive into the technology and product applications. An easy-to-use global navigation contains quick links to specific areas.
Electric vehicles and in-car technology are hot topics in the automotive industry. FCA's sensory approach at CES showcases the company's commitment to an ever-changing era of innovation. The virtual environment also houses videos related to FCA's technological development, testing and implementation, delivered by employees:
- Uconnect 5
- Science Labs (wind tunnel and 4-post shaker)
- Advanced drive simulator
- Vehicle electrification systems
- Vehicle performance and capabilities
FCA looks forward to providing a hands-on experience for CES attendees in the future, but until then technology can provide a unique solution to share the company's newest vehicle offerings and the technology within. The interactive site will launch at 9 a.m. EST on January 11 and remain live after CES to help consumers learn more about FCA products at fcaces2021.com
FCA
Fiat Chrysler Automobiles (FCA) is a global automaker that designs, engineers, manufactures and sells vehicles in a portfolio of exciting brands, including Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep®, Lancia, Ram and Maserati. It also sells parts and services under the Mopar name and operates in the components and production systems sectors under the Comau and Teksid brands. FCA employs nearly 200,000 people around the globe. For more details regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
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Fiat Chrysler Automobiles NV published this content on 08 January 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 January 2021 14:01:07 UTC