Sony will exhibit at CES 2022, taking place in
Sony's Purpose is to 'fill the world with emotion, through the power of creativity and technology.' Based on its corporate direction of 'getting closer to people,' Sony is working to create new value that inspires people's emotion, by getting closer to creators and users.
Next to take the stage was
Next,
Yoshida then took to the stage again, to highlight the tracking technology of
Yoshida concluded his presentation by speaking on the latest progress and future direction of VISION-S, an initiative that aims to contribute to the evolution of mobility. He stated that 'Sony is well-positioned as a 'creative entertainment company' to redefine mobility,' and announced that Sony will establish an operating company 'Sony Mobility Inc.' in the spring of 2022, through which the company intends to explore entry into the EV market.
Main Products and Technologies Being Showcased
Under the theme 'Co-create the Future of Entertainment,' Sony will introduce various technologies and initiatives that support creators and get closer to users at its booth in
CES2022
Highlights of the Sony Booth in
VISION-S
A prototype (VISION-S 01), which is being tested on public roads, and an SUV-type prototype vehicle (VISION-S 02) as a new form factor will be exhibited. For more details, please refer to the press release and special site about VISION-S.
Special site
Airpeak S1
Sony's professional drone 'Airpeak S1,' for which sales have now started in the US, will be exhibited. Airpeak S1 is the world's smallest drone that can be equipped with a full-size mirrorless Alpha camera*1. It features a proprietary motor, propeller, control system and sensing technology that enables high agility and dynamic and precise flight.
PlayStation5
PlayStation5 brings players into game worlds with unprecedented speed, visual fidelity, and sensor immersion. PS5 is equipped with an ultra-high speed SSD, integrated custom I/O, Tempest 3D AudioTech technology, and DualSense Wireless Controller with cutting-edge haptic technology and adaptive triggers. A collection of all five galaxy-inspired color variations for the console covers and DualSense wireless controller will also be showcased in the venue.
A large Crystal LED will be installed at the entrance to the booth, displaying content that introduces Sony's latest innovations in areas such as virtual production and future of sport entertainment
'Virtual Production': Filmmaking Technology that Stimulates the Creativity of Creators
Virtual production frees creators from various restrictions in shooting, such as location, weather, and time, by implementing a production environment that integrates the background image with the subject in real time. The combination of Crystal LED, which projects high-definition background images with high contrast and rich color reproduction, and the cinema camera '
'Future of
Hawk-Eye Innovations, a
Sony is also conducting a PoC (proof of concept) with
Aiming to Create Space Inspiration Experiences: STARSPHERE
Together with the
Showcased at the Online Platform 'Sony Square'
In addition to video coverage of its press conference and exhibits in
BRAVIA XR TV Lineup, Featuring Innovative XR Backlight Master Drive Technology for New Mini LED Models
A new Mini LED lineup is added to the BRAVIA XR TV Series. Powered by Cognitive Processor XR, Sony's unique signal processing technology, 'XR Backlight Master Drive' precisely controls Mini LED backlight for incredible dazzling lights and deep blacks in every corner of the large screen. The new BRAVIA XR TV lineup delivers immersive viewing and gameplay experiences formed by combining in-depth picture and three-dimensional sound.
Live Streaming of 360 Reality Audio with Spatial Sound Technology
A 360 Reality Audio live video performance of
360 Spatial Sound technology enables listeners to experience realistic and immersive live performances.
*1 Operating a drone inthe United States is subject to federal law and regulations. State and local ordinances may also apply to certain operations. When operating an aircraft, it is the remote pilot/operator's responsibility to always comply with applicable laws, regulations, and ordinances.
*2 This live streaming of 360 Reality Audio can be played back using headphones. It does not support speaker playback or personalized sound experiences.
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