Sony Corporation announced fitness enthusiasts will never miss a beat under water again with Sony's new Walkman Sports MP3 Player (NWZ-W273), a water-proof, all-in-one digital music player designed to conveniently and comfortably wear to the gym, the trail, the treadmill, or even into the pool. With its water proof design, the new NWZ-W273 player withstands not just water but the sweat from intense workouts, making it perfect for everyone from the health conscious to performance sports athletes. The new NWZ-W273 device is designed with intuitive controls to easily adjust volume to play, pause, or change songs on-the-go.

With its 4GB of on-board memory (approximately 1,000 songs), users can easily drag and drop DRM-free music files and playlists from iTunes for Mac or PC, Windows Media Player or Windows Explorer. The NWZ-W273 player delivers up to eight hours of audio playback on a full charge. It also offers a convenient quick-charge function.

Even if the battery if fully depleted, with just three minutes of charge time, the device can provide music for up to 60 minutes. Sony has always been committed to extraordinary audio performance and the NWZ-W273 player lives up to that tradition with its crystal clear highs and deep bass. In addition to the powerful sound typically found in Sony's high-end headphones, the player features a new tension band for a supportive fit and comes with small, medium, and large earpieces – ideal for secure, long-term wearing comfort during running, cycling or swimming.

The NWZ-W273 model will be available in March in black and white at Sony Stores online at store.sony.ca/walkman, in Sony Stores, and authorized retailers nationwide for about $89.99.