As part of its Transform & Accelerate strategy powered by the ‘Conviviality Platform', Pernod Ricard announced the creation of a new business unit. Its objective is to scaleup and expand geographically its existing direct-to-consumer and niche B2B businesses as they approach a mature stage of development, and to pioneer new innovative services and products to meet and anticipate consumer demand for exceptional experiences. From 2 November 2022, Pernod Ricard will bring together The Whisky Exchange, Drinks & Co and Bodeboca into this new BU to accelerate the substantial progress made in recent years.

This new entity will operate as an autonomous business unit within Pernod Ricard reporting to Alexandre Ricard. In a context of strong demand for high end products and e-commerce growth in industry, this new organization illustrates the tangible business impact of Pernod Ricard's digital acceleration and transformation strategy and will enhance its competitive advantage in the distribution of premium+ spirits and wines, and related experiences.