Regulatory News:

Press Release - Paris, 6 January 2012

Not for distribution directly or indirectly in the United States, Canada or Japan.

The distribution of this document in certain jurisdictions may be restricted by law. Persons into whose possession this document comes are required to inform themselves about and to observe any such restrictions.

This press release does not constitute an offer or an invitation to apply to purchase or subscribe to any securities either in the United States or in any other country. Securities may not be offered, subscribed to or sold in the United States unless they are registered or exempt from registration under the U.S. Securities Act of 1933, as amended. Pernod Ricard does not intend to register the offer detailed in this press release, in whole or in part, in the United States, and nor does it intend to carry out any public offer in the United States.

Maturity       15 January 2017       15 July 2022       15 January 2042*
Amount US$ 850 million US$ 800 million US$ 850 million
Settlement 12 January 2012 12 January 2012 12 January 2012
Coupon 2.95% 4.25% 5.50%
Reoffer price 99.833% 99.580% 98.640%
Margin over benchmark treasury +210 basis points +230 bp +255 bp
Reg S Notes:

CUSIP Code

ISIN Code

F7061BAM2 USF7061BAM21

F7061BAN0 USF7061BAN04 F7061BAP5 USF7061BAP51
Rule 144A Notes:

CUSIP Code

ISIN Code

714264AF5 US714264AF59

714264AH1 US714264AH16

714264AK4 US714264AK45

Pernod Ricard (Paris:RI), whose long-term senior debt is rated Baa3 by Moody's, BBB- by Standard & Poor's and BB+ by Fitch, carried out a new bond issue in the US for a total of US$ 2.5 billion by way of a private placement with qualified investors.

This issue comprises three tranches:

? a 5 year tranche of US$ 850 million, 2.95% coupon,

? a 10 and a half year tranche of US$ 800 million, 4.25% coupon,

? a 30 year* tranche of US$ 850 million, 5.50% coupon.

This transaction made a strong demand with an order book of over US$ 6 billion, enabling the Group to benefit from very favourable issue conditions, to extend the maturity profile of its debt and to prepay a significant part of its bank debt.

Following this issue, Gilles Bogaert, Managing Director, Finance, stated: "We are very pleased with the successful outcome of this third bond issue denominated in US$ in less than a year, a key stage in the management of the Group's refinancing, particularly in US$. In addition to attractive financial conditions (very low interest rates and coupons), the 3 tranche structuring allowed us to expand our investor base and to optimise our maturities, particularly due to the 30-year tranche. Bank financing has now been reduced to approximately one quarter of our debt."

The net proceeds of the issue will be fully used to repay a portion of the Group's syndicated loan.

J.P. Morgan Securities LLC, Mitsubishi UFJ Securities (USA), Inc., RBS Securities Inc. and SG Americas Securities, LLC were lead managers for this bond issue.

* The maturity date of the 2042 Notes is the earlier of (i),January 15, 2042 and (ii) if prior to July 12, 2037 Pernod Ricard's corporate existence is not extended beyond January 15, 2042, July 12, 2037.

About Pernod Ricard

Pernod Ricard is the world's co-leader in wines and spirits with consolidated sales of ? 7,643 million in 2010/11. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008).

Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob's Creek, Brancott Estate, Campo Viejo and Graffigna wines.

Pernod Ricard employs a workforce of nearly 18,000 people and operates through a decentralised organisation, with 6 "Brand Companies" and 70 "Market Companies" established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption.

Pernod Ricard's strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.

Pernod Ricard's next communication

- 16 February 2012 2011/2012 half-year sales and results

- 26 April 2012 2011/2012 3rd quarter sales

IMPORTANT NOTICE

NO COMMUNICATION AND NO INFORMATION IN RESPECT OF THE OFFERING BY PERNOD RICARD OF THE BONDS MAY BE DISTRIBUTED TO THE PUBLIC IN ANY JURISDICTION WHERE A REGISTRATION OR APPROVAL IS REQUIRED. NO STEPS HAVE BEEN OR WILL BE TAKEN IN ANY JURISDICTION WHERE SUCH STEPS WOULD BE REQUIRED. THE OFFERING OR SUBSCRIPTION OF THE BONDS MAY BE SUBJECT TO SPECIFIC LEGAL OR REGULATORY RESTRICTIONS IN CERTAIN JURISDICTIONS. PERNOD RICARD TAKES NO RESPONSIBILITY FOR ANY VIOLATION OF ANY SUCH RESTRICTIONS BY ANY PERSON.

THIS ANNOUNCEMENT DOES NOT, AND SHALL NOT, IN ANY CIRCUMSTANCES CONSTITUTE A PUBLIC OFFERING NOR AN INVITATION TO THE PUBLIC IN CONNECTION WITH ANY OFFER IN ANY JURISDICTION.

THIS ANNOUNCEMENT IS NOT A PROSPECTUS WITHIN THE MEANING OF DIRECTIVE 2003/71/EC OF THE EUROPEAN PARLIAMENT AND THE COUNCIL OF NOVEMBER 4, 2003 (AS IMPLEMENTED IN EACH MEMBER STATE OF THE EUROPEAN ECONOMIC AREA, THE "PROSPECTUS DIRECTIVE").

WITH RESPECT TO THE MEMBER STATES OF THE EUROPEAN ECONOMIC AREA, WHICH HAVE IMPLEMENTED THE PROSPECTUS DIRECTIVE (EACH, A "RELEVANT MEMBER STATE"), NO ACTION HAS BEEN UNDERTAKEN OR WILL BE UNDERTAKEN TO MAKE AN OFFER TO THE PUBLIC OF THE BONDS REQUIRING A PUBLICATION OF A PROSPECTUS IN ANY RELEVANT MEMBER STATE. AS A RESULT, THE BONDS MAY ONLY BE OFFERED IN RELEVANT MEMBER STATES:

(A) TO QUALIFIED INVESTORS (AS DEFINED BY THE PROSPECTUS DIRECTIVE, AND INCLUDING THE AMENDMENT TO DIRECTIVE 2010/73/EU AS FAR AS THIS AMENDMENT HAS BEEN ADOPTED BY THE RELEVANT MEMBER STATE); OR

(B) IN ANY OTHER CIRCUMSTANCES, NOT REQUIRING PERNOD RICARD TO PUBLISH A PROSPECTUS AS PROVIDED UNDER ARTICLE 3(2) OF THE PROSPECTUS DIRECTIVE.

THIS ANNOUNCEMENT DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF OFFERS TO PURCHASE OR SUBSCRIBE FOR SECURITIES IN THE UNITED STATES. THE SECURITIES REFERRED TO HEREIN HAVE NOT BEEN AND WILL NOT BE REGISTERED UNDER THE U.S. SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES ACT") AND MAY NOT BE OFFERED OR SOLD IN THE UNITED STATES, OR TO OR FOR THE ACCOUNT OR BENEFIT OF, U.S. PERSONS (AS DEFINED IN REGULATION S UNDER THE SECURITIES ACT), ABSENT REGISTRATION OR AN APPLICABLE EXEMPTION FROM THE REGISTRATION REQUIREMENTS UNDER THE SECURITIES ACT. PERNOD RICARD DOES NOT INTEND TO REGISTER ANY PORTION OF THE PROPOSED OFFERING IN THE UNITED STATES NOR TO CONDUCT A PUBLIC OFFERING OF SECURITIES IN THE UNITED STATES.

Pernod Ricard
Financial Communication
Jean TOUBOUL, +33 (0)1 41 00 42 02
Investor Relations VP
or
Stéphanie SCHROEDER, +33 (0)1 41 00 42 74
External Communications Deputy Director
or
Investor Relations
Alison DONOHOE, +33 (0)1 41 00 42 14
or
Florence TARON, +33 (0)1 41 00 40 88
Press Relations Manager