O'KEY Group S.A. announced the appointment of Milina Sevcikova Mikulova as Private Label Commercial Director reporting directly to the company's CEO Heigo Kera. The new Commercial Director will be developing and implementing the group's private label strategy for supermarkets and hypermarkets. In her role, Milina will manage assortment, production, supply, pricing, positioning, promotion of the company's private labels and control marginality of this business. Her top priority is to improve quality of the company's private label products by auditing production facilities and testing samples in independent accredited laboratories. Milina Sevcikova Mikulova has a proven commercial, marketing and project management track record in Russia, Eastern Europe and Africa. Born in Czechoslovakia, she started her career at Carrefour in 1998 when she was involved in the opening of the retailer's first hypermarket in Eastern Europe. From 2000 to 2004, she worked at AHOLD, making her way from Buying Manager to Commercial Director for the Czech Republic, Slovakia and Poland. Later she joined Metro Group to support the expansion of the Real chain in Romania as Commercial Director for Food. From 2005 to 2009, Milina served as Commercial Director & Management Board Member at Lenta. In recent years, she held various executive positions at Metrika (DIY), Yoo! Mart Ltd. (Ghana, Africa) and 585 Gold.