Nike : Stash and More Paint Murals for Nike’s New NYC Garage
January 03, 2018 at 09:35 pm IST
Share
'Art is often a great way to bring soul into a building,' explains Todd Van Horne, VP and Creative Director, Nike Special Projects. 'With these murals, we want to celebrate New York City's sport culture -with street basketball and hip-hop culture as inspiration.'
The artists commissioned for the garage present a range of styles. There are some, like Stash, who play with pattern, while others, including Chino BYI, explore the creative potential of lettering. Of course, several also share unmistakable illustrative styles, and at the NYC Garage, these examples all serve to capture the spirit and energy of basketball. Many of the assembled artists have also contributed to Nike's history - notably through product collaboration - and extend not only a reminder of NYC's influence on the brand, but the brand's regular interaction with the global street art community as well.
'It's diversity at its best,' says Van Horne. 'There's no one artist who paints the same way. One of my favorites is Paola [Delfin] from Mexico City, [who] painted these amazing basketball players on the wall with a very distinctive style.'
Ed. Note: Another mural, by Mad C, will be painted in the coming weeks.
Nike Inc. published this content on 03 January 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 03 January 2018 16:04:10 UTC.
Original documenthttps://news.nike.com/news/stash-nike-mural-nyc-garage
Public permalinkhttp://www.publicnow.com/view/54486BB0FE49E9C81E11D945D5B0251F508C1981
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).