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Starting in June, Disney+ will begin cracking down on subscribers who share their passwords with users who do not pay for them. From September, the measures against this will be fully on point and strictly applied. In this way, the company wants to increase the profits it gets from its streaming service, after earlier competitor
The context: In February,
- The streaming service Disney+ is currently still a major loss leader for
The Walt Disney Company . At one point, that loss was running at$4 billion a year. Last quarter, that loss was still$130 million .Disney hopes to be profitable with Disney+ by the last quarter of 2024.
The news: In an interview withCNBC
- "In June, we will launch our first real effort to combat password sharing in a few countries and in a few markets. After that, that will grow to a full rollout in September," Iger said.
The details: The new rules prohibit subscribers from sharing their account passwords with people outside their own households. Accounts that continue to do so may be terminated by
- For now, though, it is not known exactly how Disney+ will find out if users on the same account are actually part of the same household.
Netflix
With these measures, Disney+ is clearly following the successful example of competitor
- "
Netflix is the great example in streaming. They have done phenomenal work in a lot of areas. If we could achieve what they have achieved, that would be great," Iger added. The Disney+CEO did admit that there was no guarantee that their measures against password sharing will have the same positive result.
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