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Starting this summer, Disney+ will crack down on users who share passwords and accounts among themselves and are not part of the same household. This has been prohibited by the streaming service's terms of use for some time, but until now has simply been tolerated.

In the news: As expected, Disney+ has announced that it will finally take up the fight against password and account sharing on their streaming service. Hugh Johnston, Disney's chief financial officer, announced this himself during a company financial meeting.

  • Starting this summer, users who are "suspected of inappropriate account sharing" will see the option to sign up for their own subscription.
  • Users with an account on Disney+ will additionally have the option to add someone from outside their household for an additional fee. How large that fee will be has not yet been disclosed. Netflix has also been using this system for some time.
  • For now, however, it is not known exactly how Disney+ will find out whether users on the same account are actually part of the same household.

Poor numbers

That Disney+ is announcing these measures just now is no coincidence. The streaming service had to announce bad numbers earlier this week. For example, it pulled out 1.3 million subscribers last quarter. Consequently, The Walt Disney Company announced several measures to appease angry shareholders.

  • Netflix: Disney is clearly looking at competitor Netflix in this regard. They also suffered several quarters a year ago with poor numbers and declining subscribers. Netflix then decided to crack down on account sharing. At the time, many pundits expected the streaming service to lose even more users this way, but the opposite turned out to be true. Recently, Netflix was able to present very nice numbers this way.

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