Nestle : Nespresso launches 'Reviving Origins' to bring back lost coffees
May 08, 2019 at 01:08 pm IST
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Nespresso today launched Reviving Origins, a new program to restore coffee farming in regions where it is under threat. Through its AAA Sustainable Quality™ Program, Nespresso is working with farmers in regions that have been blighted by conflicts, economic hardships or environmental disasters.
Nespresso is investing CHF 10 million over the next five years to revive the coffee industries in selected countries with the aim of encouraging rural economic development. The Reviving Origins program is part of Nespresso's overall commitment to invest CHF 500 million from 2014 - 2020 in its sustainability program, The Positive Cup.
Jean-Marc Duvoisin, CEO of Nespresso commented: 'Through our Reviving Origins program, we have an opportunity to bring back forgotten coffees, boost economic development in regions where there has been significant adversity and share a completely new taste experience with consumers.'
The announcement comes alongside the launch of new single-origin coffees from Eastern Zimbabwe and Caquetá, Colombia. These exquisite and rare coffees are virtually unknown, and have been slowly disappearing for decades. As a result of Nespresso's investment and the commitment of partners, coffee farmers in these two regions are starting to rebuild sustainable livelihoods, restore their local economies and bring much-needed development to their rural communities.
'This project is not only bringing back some of the world's best coffee - it is bringing back economic opportunities in Zimbabwe's hard-hit rural areas,' said William Warshauer, President and CEO of TechnoServe. 'As a non-profit that takes a business approach to reducing poverty, TechnoServe is excited to partner with Nespresso and the farmers of Zimbabwe to build a brighter and more prosperous future.'
TAMUKA mu Zimbabwe and ESPERANZA de COLOMBIA will be available from May 2019 in 18 countries.
Read the Nestlé Nespresso press release
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Nestlé SA published this content on 08 May 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 08 May 2019 07:37:08 UTC
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).