Mattel Films Partners With Warner Bros. Pictures To Develop Hot Wheels® Live-Action Motion Picture
January 30, 2019 at 07:40 pm IST
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Mattel, Inc. and Warner Bros. Pictures Group announced a partnership to bring Hot Wheels, the iconic and timeless toy racing car, to theaters in the first ever live-action feature film for the beloved multi-generational franchise. The Hot Wheels movie marks the second partnership for Mattel Films and Warner Bros. Pictures, and it follows the companies' recent announcement of the Barbie feature-film starring and co-produced by Academy Award® nominated actress Margot Robbie.
Mattel, Inc. is a global toy company and owner of catalogs of children's and family entertainment franchises. The Company's operating segments include North America, International and American Girl. The North America and International segments sell products across its categories, although some products are developed and adapted for particular international markets. The American Girl segment is a direct marketer, retailer, and children's publisher. Its product categories include Dolls; Infant, Toddler, and Preschool; Vehicles, and Action Figures, Building Sets, Games, and Other. Its brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, and MEGA, as well as other intellectual properties that it owns or licenses in partnership with global entertainment companies. Its offerings include film and television content, gaming and digital experiences, music, and live events. Its products are available in more than 150 countries.