Maisons du Monde : First quarter 2024 Sales - Presentation

Q1 2024 SALES

Paris, 16 May 2024

Disclaimer

Forward-looking statements

This presentation contains certain statements that constitute "forward-looking statements", including but not limited to statements that are predictions of or indicate future events, trends, plans or objectives, based on certain assumptions or which do not directly relate to historical or current facts.

Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the future results expressed, forecast or implied by such forward-looking statements.

Accordingly, no representation is made that any of these statements or forecasts will come to pass or that any forecast results will be achieved.

Any forward-looking statements included in this presentation speak only as of the date hereof and will not give rise to updates or revision. For a more complete list and description of such risks and uncertainties, refer to Maisons du Monde's filings with the French Autorité des marchés financiers.

2

Q1 2024 SALES

Your speakers today

François-Melchior de Polignac

CEO

Denis Lamoureux

CFO

Gilles Lemaire

Deputy CFO

3

Q1 2024 SALES

Q12024highlights

Q12024SALES

Inlinewithexpectations

andconsistentwith

2024-2026transformationplan

assumptions

€247.7msales

-9.5%-8.1%

yoy	LflandexcludingUK
onlineactivities

INSPIREEVERYDAY

Launchofactionplans

ontrack

Teamsfullyonboarded

todeliver

InspireEverydayjourney

4

Q1 2024 SALES

Q1 2024 sales down, as anticipated

reflecting weak consumption dynamics and scope effects

SALES EVOLUTION

(in €m)

273.7

+1.0 247.7

-22.3

-3.7-1.0

-8.1%

Lfland excludingUK

onlineactivities

5

Q1 2024 SALES

Store network

Pursuing our retail store network optimization

342 stores

of which 5 affiliated

31 March 2024

		22	9
		3
207	+ 5		1
	13

44

3 36

3 new pilot stores opened	By 2026
With a renewed concept	Retail network
	c. 400 stores
Rouen Barentin, Pau	o/w around 30% under
and Hognoul (Belgium)	affiliation/franchise

Q1 2024	Own stores	Affiliated stores
Opening	1	-
Relocation	2	-
Closing	4	-
Total	337	5
network
31.12.2023	340	5
Q1 2023	352	-

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Q1 2024 SALES

Q1 2024 sales breakdown

highlights contrasting performance

BY CATEGORY

DECORATION FURNITURE

55.7% 44.3%

€138.0m		€109.7m
-11.4%	-7.1%
yoy		yoy

Decoration sales primarily impacted

by less impulse buying

Furniture sales mainly driven by

better product availability, promotional initiatives, and flexible payment options such as free shipping and buy now-paylater

BY CHANNEL

STORESONLINE

71.2%28.8%

€176.3m€71.4m

-10.1%	-8.4%	-8.2%	-6.5%
yoy	Lfl		yoy	Lfl
				& excl. UK

Stores and online sales, reflecting weak

consumption dynamics

Marketplace (in-store and online) fueled by

Spain, Italy and Germany's ramp up,

showcasing local brands

BY GEOGRAPHY

FRANCE INTERNATIONAL

54.8% 45.2%

€135.7m€112.0m

-8.3%	-7.5%	-10.9%	-8.8%
yoy	Lfl		yoy	Lfl
				& excl. UK

Relative resilience of France sales,

notably benefiting from its marketplace

Sales underperformance in Switzerland relative to the rest of the Group has been effectively tackled through pricing adjustments

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Q1 2024 SALES

Launch of action plans on track

	▪	Price reduction on
RETHINK OUR	Address price	targeted c. 2,200
OFFER	accessibility challenge	products
	▪ Above 20% quantity sold

	LOCAL	Commercial Tool	▪	Store performance tool
		rolled out across Europe
EMPOWERMENT
	THROUGHOUT	Financial monitoring	▪	Real-time commercial
STORE NETWORK
	performance to drive
				business
	PARTICIPATE	Implement a 2nd life		Second Chance offering
	platform for	▪
	INCIRCULAR	our products		rolled out in stores
	ECONOMY		▪	Supporting Maisonsdu
		Develop repair options
			Monde's brand
				attractivity

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Q1 2024 SALES

Launch of action plans right on track

ENHANCE IN-STORE

Improve store merchandising

Adapt offer and layout depending on store role

▪	Three new pilot opened
	in March 2024
	Rouen Barentin - Pau
	Hognoul(Belgium)
▪	Renewed concept

EXPERIENCE Increase geographic adaptation both internally and through affiliation and franchise entrepreneurial model

▪	Significant assortment
	reduction
▪	Driving positive
	Customer response

ROUEN - Barentin

A store highly appreciated by Customers

• Easier circulation and projection in the different living spaces
• Realistic and inspirational scenography
• Appealing layout by living spaces
• Easier shopping for grouped product categories (Tableware, textile, lighting…)

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Q1 2024 SALES